1. Various of New York Manhattan street scenes
2. Exterior Bloomingdales, restaurant facade
3. Various of chef cooking an omelet
4. Various of omelet being sprayed with flavouring
5. Various of flavour sprays
6. SOUNDBITE (English) Stuart Pomper, Flavour Sprays Owner:
“Instead of lining the plate with bacon, which is loaded with fat, possibly some chemicals, some nitrates that will clog your arteries, he takes a spray of the bacon, sprays it on, and you get the intense flavour of the bacon with none of the fat and none of the carbohydrates. So you are adding flavour, you”re adding intense bacon flavour and none of the bad stuff. Also he sprays the eggs with buttery which gives it a soft butter flavour in the mouth without fat. There is no fat in the butter spray, it”s just flavour.”
7. Close up of hamburger
8. Various of man consuming hamburger with spray
9. SOUNDBITE (English) Jeff Reingold, Voxpop:
“It tastes delicious. It tastes like real bacon but I don”t have to worry about it having all the cholesterol problems that real bacon has.”
10. Various of chef creating salad
11. Close up of flavour sprays
12. Various of chef spraying salad
13. SOUNDBITE (English) Sean Pomper, Co-Inventor of Flavour Sprays:
“We have everything from bacon to strawberry shortcake to banana split. New ones on the horizon are our new honey spray which is phenomenal. You taste like you are eating honey except you do not have that heavy sugar feeling. We also have a new sugar spray coming out. You can spray it on strawberries. You can spray it on fresh fruit, and another aspect that we are looking for that we”ve just invented that is just coming on the market is ”mayo”. Mayo is one of the biggest ones, to use on a sandwich and not worry about the calories. Mayo is going to be a homerun.”
14. Various of people spraying and eating dishes in restaurant
15. SOUNDBITE (English) Tammy Lakatos – Shames, Dietician
“When you feel you are deprived of something that is when you start craving it and that is when the binges start, and that”s when the over eating starts and that is when those excess calories come in, and that leads to weight gain. But if mentally you feel like you are satisfied, you”re not going to be craving that flavour because there you are, you”re actually getting that flavour but without calories. It is a win-win situation.”
16. Pan of restaurant
17. Various of woman spraying and eating popcorn
18. SOUNDBITE (English) Lyssie Lakatos, Dietician
“One of our biggest battles is to find clients who want stick to food that they feel tastes great. If they feel like something doesn”t taste the way they want it to taste, ultimately they wind up reverting back to their old ways and giving into high calories, artery clotting food. So in terms of us as dieticians we love this because now they can finally stay away from foods that cause weight gain and clog arteries and can actually eat foods they love.”
24. Various of chef cooking pasta with flavour sprays
25. SOUNDBITE (English) Sean Pomper, Co-Inventor of Flavour Sprays:
“It”s a process of dehydrating the actual food. If you take a tomato, squeeze it down and dehydrate it, and pull out all the pulp and sugar, and pull out all the junk in there, you are left with this bitter tomato taste. If you start playing with the calculations and the percentages and tweak it with some salt to the right levels – which I cannot disclose – you then can taste it.”
26. Various of people eating

SUGGESTED LEAD IN :

Trying to lose weight but can”t get by with out your lashings of bacon for breakfast?

Well a new diet product may help.

It is a flavoured spray, which is designed simulate the taste of fatty foods while eliminating the guilt of eating them.

STORYLINE

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