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American breakfast just seems to be getting worse – and I think I know why..

From sugary cereal to Pop-Tarts – American breakfast food has been getting worse every year. I think I know why. When it comes to our morning meal, convenience is what matters most. Fast food companies like McDonald’s, Burger King, Taco Bell and Wendy’s are fighting for their share of the emerging breakfast market while our culture of convenience continues to grow. We will talk about the history of Pop-Tarts and how convenience has ruined breakfast.

Timestamps:
0:00 – Wake Up to the Goodness
2:37 – Pop-Tarts
6:32 – Convenience
7:32 – Cereal
10:04 – Canned Everything
10:55 – Powdered Everything
12:05 – Cereal isn’t Convenient Enough
13:05 – BelVita Breakfast Biscuits
14:00 – Fast Food Breakfast Wars
15:52 – It’s all about Convenience
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